Press Quotes

“NAB's consumer education efforts in English, Spanish and closed-captioning are an extraordinary commitment. Combined with the more than 160 members of the Digital Television Coalition, this shows that industry and advocates are taking their responsibility seriously, and far exceeds what the government alone could accomplish.” TVNEWSDAY

“Consumer awareness of the federally-mandated transition to digital television (DTV) has grown substantially over the past year, reaching 79 percent according to a survey commissioned by the National Association of Broadcasters (NAB). "This survey demonstrates that broadcasters' consumer education campaign is effective," said Seth Geiger, president of Smith Geiger, the research firm that conducted the survey.” Dallas Mornings News

“As part of a national consumer education campaign launched by the National Association of Broadcasters (NAB), representatives from three local television stations, Channel 25 (WEYI), Channel 12 (WJRT), and Channel 5 (WNEM) were there to help ease members through the conversion.” Flint Journal

“The Charlottesville region's digital education rolled in Sunday. The National Association of Broadcasters' DTV Trekker stopped by Rio Hill during its 1,600-stop, 95,000-mile road trip to inform people of the signal change and what they can do to make sure their television still works.” Charlottesville Daily Progress

“A National Urban League statement congratulates the association [NAB] for its efforts to educate consumers, "especially minority populations, on the ... switch. Early education is key to a successful transition, particularly for people of color, who will be disproportionately [affected] by the switch.” Arkansas Democrat-Gazette

“The broadcasters' association said yesterday that it was embarking on a public service campaign intended to ensure that some viewers know they have to update their equipment or risk losing the ability to watch TV.” New York Times

“To help educate consumers about the transition, NAB has hired a full-time DTV transition unit to spearhead a national DTV consumer awareness campaign. The campaign has launched a comprehensive Web site, www.dtvanswers.com, to help consumers learn about options they have to navigate the transition to digital TV. The site provides information about the transition, and offers resources, including an informational video, to help answer consumers' questions.” Seacoast Online

“"We don't want anyone to wake up one morning and be without television," said Shermaze Ingram, one of the people the NAB has hired to sound the alarm.” Chicago Tribune

“The organization also set up a road show - two giant mock television sets on wheels - that are being hauled across the country to community events to educate people about the change, Ingram said. The group has a speakers bureau of almost 1,000 people who will talk to community groups.” Argus Leader

“Malone, a peppy spokeswoman for the DTV Road Show, a program of the National Association of Broadcasters, wore a blaze-orange shirt and came armed with informational brochures and a willingness to field all sorts of questions. Accompanied by a 20-foot-high mock-up of a television set, complete with rabbit ears, Malone has been traveling to cities all over the country since Nov. 1” The Roanoke Times

“The National Assn. of Broadcasters is creating several public service announcements and will devote free airtime worth tens of millions of dollars starting in December.” Los Angeles Times

“U.S. Commerce Secretary Carlos M. Gutierrez praised the association, saying: "The National Association of Broadcasters' $697 million campaign demonstrates that broadcasters nationwide will work to ensure that all households are aware of the February 17,2009, transition, so that no consumer will lose television reception because of a lack of information.” TVNEWSDAY

“NAB announced a campaign it says will be worth nearly $700 million and will cause a whopping 98 billion "impressions," give or take a few hundred million, on the public by Feb. 17, 2009. That's more than 300 impressions for every person in the United States, or about one every other day till the full-power analog shutoff.” TV Technology